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2025 "On the Move" Mobility Survey: U.S. Results

Four people laugh in a car with the windows down on a sunny day
U.S. On the Move graphic

Youth Movement: Gen Z Driving More, Embracing Shared Mobility
 

  • 52% of Gen Z respondents report driving their car this year more than last year, the biggest increase among any generation.
  • The share of Gen Z respondents who reported using a private vehicle only once or a few times a month decreased year-over-year to 3% in 2025, down from 7% in 2024.
  • At the same time, Gen Z (14%), Millennials (13%) and Gen X (11%) are more likely than Baby Boomers (2%) or Silent Generation (1%) to use mass rapid transit weekly or more. 
  • Gen Z (16%) and Millennials (12%) are more likely than other generations to use ride hailing services weekly or more. 
  • Gen Z (18%), Millennials (14%) and Gen X (16%) are more likely than Baby Boomers (4%) or Silent Generation (3%) to use the public bus system weekly or more.  
Woman uses her cell phone to open a car door

Americans Want Balance with Automotive Technology
 

  • Americans seem to be pushing back on some vehicle technology, with 54% believing there is too much technology in new vehicles.
  • Nearly three-quarters (72%) worry about things like repair costs if it breaks.
  • Nearly 7 in 10 drivers say they would willingly give up the latest tech for a more affordable vehicle (68%).
  • Everyday tools like GPS and Bluetooth are still considered must-haves, and safety is a key consideration for consumers, with nearly half (47%) preferring to have advanced driver assistance features in their vehicles, including blind spot detection, automatic emergency braking and lane departure warning.
  • Although fewer than 1-in-5 respondents said they desire high or full automation, Gen Z and Millennials were most likely to prefer high or full automation in their vehicle. 
  • Nearly half (48%) of U.S. drivers say they expect rental vehicles to have all the latest technology. 
U.S. On the Move graphic

For Self-Driving Cars, "Experience Changes Perception”
 

  • Awareness of autonomous vehicles (AVs) continues to grow, up 8 percentage points since last year.
  • Americans' comfort level with the technology has decreased 5 percentage points since last year.
  • Top cited concerns include technical errors (67%), lack of control (63%) and safety (54%). 
  • Six in 10 Americans who are excited about AVs recognize that they could be game changers for people who can't or don't drive (60%).
  • More than half (51%) recognize that AVs give riders time to do things in a car besides drive; for example, turning commutes into “me time.” 
An electric vehicle is being charged

The Electric Vehicle Movement May Have Hit a Plateau
 

  • Though more Americans are using hybrid or electric vehicles as their primary ride (up 7 percentage points year over year), overall EV consideration has stalled, inching up just 1 percentage point since 2024 to 41%.
  • The top purchase motivators are saving money on gas (38%) and using a vehicle that’s “better for the environment” (30%), while the top deterrents are up-front costs (35%) and range anxiety (35%).
  • The market appears to be splitting into two camps: 
    • Committed enthusiasts, who are likely to purchase an EV as their next car, are as likely — or more likely — to consider purchasing an EV than they were 12 months ago (93%). 
    • Holdouts, who are unlikely to purchase an EV as their next car, remain firm in their reluctance (98%). 
  • Regionally, Americans in the West (52%) are more likely than those in other regions to consider EV adoption.