As a global leader in public health and disinfection, Clorox today announces a new initiative among world-class experts in disinfection, infection control, and health and wellness dedicated to providing guidance on increased safety measures and instilling confidence in people as they return to shared spaces. Clorox’s Safer Today Alliance, a program developed in collaboration with Cleveland Clinic and the CDC Foundation, will fuel research and innovation to help enhance public health and safety outside the home, now and beyond the COVID-19 pandemic. The Alliance supports key sectors including retail, travel, hospitality, entertainment and transportation.

The Alliance is already providing guidance to a number of America’s leading companies including United Airlines, Uber Technologies, Inc., Enterprise Holdings car rental brands and transportation services, and AMC Theatres. These companies will utilize Clorox disinfecting products and best practices for cleaning and disinfecting, benefit from public health best practices for public education and prevention of COVID-19 provided by the CDC Foundation, and receive support in the development of their enhanced safety protocols from experts at Cleveland Clinic.

“With over a century of trusted expertise, Clorox is dedicated to creating a cleaner and safer future where we all can thrive,” said Tony Matta, executive vice president and chief growth officer for The Clorox Company. “By extending our commitment to clean outside of the home, we believe we can make a real difference by helping those entering public spaces do so with enhanced safety and confidence.”

Disinfecting high-touch surfaces is a part of the holistic CDC-recommended strategy to help reduce the spread of illness-causing germs including SARS-CoV-2, the virus that causes COVID-19, and reinforce that health and safety are top priorities. New public health behaviors, expectations of cleanliness and personal safety play a crucial role in the reopening of businesses and preventing the spread of other illness-causing germs now and into the future.

“The COVID-19 pandemic has created new challenges for businesses as they strive to maintain a safer and healthier workplace for their employees,” said James Merlino, M.D., Cleveland Clinic chief clinical transformation officer. “We are proud to expand our work with Clorox beyond helping the public stay safe at home, and collaborate on guidance that will help businesses working with the Alliance limit the risk of COVID-19, help protect their employees and customers, and sustain a healthier work environment as they reopen.”

Clorox is also expanding its work with Cleveland Clinic by giving a $1 million grant to create the Clorox Public Health Research Fund to support science-backed research and inform public health best practices and strategies. This is in addition to a $1 million grant Clorox provided to the CDC Foundation Emergency Response Fund to help extend and support the organization’s COVID-19 response.

“While COVID-19 vaccines are providing hope for a return to more normal times, all of us need to continue protecting ourselves, our families and our communities from the spread of COVID-19,” said Judy Monroe, MD, president and CEO of the CDC Foundation. “We thank Clorox for its collaboration, as well as the companies receiving guidance from the Safer Today Alliance to highlight enhanced protective measures as we all prepare to return to shared spaces.”

For more information on the Clorox Safer Today Alliance, visit clorox.com/safer-today-alliance.

“Traveling safely starts with clean cars. We are thrilled to be working alongside leaders in public health and disinfection on this new initiative. The guidance from the Safer Today Alliance will help set the standard in cleanliness during the COVID-19 pandemic and beyond,” said Andrew Macdonald, senior vice president, mobility and business operations at Uber. “We all have a role to play in helping keep each other safer.”

“Enterprise Holdings looks forward to working together with Clorox, Cleveland Clinic, and the CDC Foundation to further enhance our health and safety efforts alongside our Complete Clean Pledge,” said Will Withington, senior vice president of North American operations at Enterprise Holdings. “Building consumer confidence and peace of mind is key for all of us as we continue to work hard to support the responsible and safe reopening of travel.”

“AMC’s commitment to the health & safety of our guests and the cleanliness of our locations is our top priority,” said John McDonald, executive vice president, U.S. operations at AMC. “That commitment led to the development of AMC Safe and Clean, which launched as AMC resumed operations in 2020. Our work with Clorox, specifically in advising us in the development of new cleaning policies, has been instrumental in the execution of AMC Safe & Clean, which has been the primary driver in AMC receiving its highest ever guest scores for theatre cleanliness.”

“United has been working closely with Clorox, Cleveland Clinic and the CDC to inform our safety and cleaning protocols since the formation of United CleanPlus in May,” said Sasha Johnson, vice president of corporate safety at United Airlines. “Since that time, their guidance has helped us implement dozens of industry-first technologies and policies, and has solidified United as a leader in helping make travel safer during this pandemic.”