Enterprise now has a presence in more than 90 countries and territories across the globe. Although primary markets of the "Here For It" campaign include the U.S., U.K., Canada, Germany, France, Spain and Ireland, Enterprise Mobility franchise partners that operate the Enterprise brand worldwide also will have the ability to bring the campaign to their local markets.
Enterprise partnered with global brand marketing agency BBDO to develop the "Here For It" concept and creative.
"Enterprise built a legacy based on a commitment to customer service. Their people are their advantage, and this campaign celebrates their everyday greatness across the world,” said Jimm Lasser, executive creative director at BBDO, New York. "When it comes to doing big things with Enterprise, our team at BBDO is honored to amplify the magic of this brand."
Enterprise team members from Spain, Germany and the U.K. are prominently featured throughout the ad creative, which is designed to demonstrate their commitment to helping solve customer challenges.
Unique to the industry, Enterprise’s extensive neighborhood network not only provides an exceptional level of accessibility but also empowers operational leaders to make critical business decisions at the local level.
"This has built an entrepreneurial culture with local leaders and teams who know their communities inside and out," said Sanborn. "'Here For It' showcases our localized understanding of customer needs. Around the corner and around the world, Enterprise is here for it."
