Skip to main content
  • June 23, 2025
  • 4 Minute Read
Press Release

National League Announces Enterprise Rent-A-Car as Title Sponsor in Landmark Multi-Year Agreement

The National League has today announced a significant new partnership with Enterprise Rent-A-Car, confirming the vehicle rental company as its title sponsor.


The agreement, commencing in June 2025, will see Enterprise take the naming rights to the National League and its three divisions – becoming the Enterprise National League, Enterprise National League North and Enterprise National League South, respectively – marking a major investment in non-league football and community engagement.


The collaboration unites the National League, an organisation steeped in the rich history of English football, with Enterprise, a company already deeply committed to supporting local communities nationwide. For generations, the National League has served as a vital stepping stone for clubs aspiring to reach the higher echelons of the game, while simultaneously fostering a passionate and dedicated fan base that spans the entire nation.


The National League’s enduring appeal is further evidenced by its impressive growth in attendance figures over the past three seasons, demonstrating the loyalty of supporters and the increasing excitement surrounding the competition. Week after week, grounds across the country welcome fans who are united by their shared love for their local teams and the captivating drama of non-league football, showcased most recently at the National League Promotion Final in front of a record-breaking crowd at Wembley Stadium.


The new multi-year agreement represents an exciting opportunity for Enterprise to further its long-standing commitment to supporting local communities nationwide. By aligning with the National League, Enterprise will gain visibility across a passionate and engaged audience, reinforcing its position as a trusted and community-focused brand.


Enterprise will also explore opportunities to provide practical support to clubs, fans and their communities by leveraging its extensive network of more than 450 branches in the U.K. and its wider range of vehicles.


"We are delighted to welcome Enterprise as our new headline sponsor," said Jack Pearce, chairman for the National League. "This is a significant partnership for the National League and a testament to the growing strength and appeal of our competition. Enterprise shares our deep-rooted commitment to communities, and its support will be invaluable in helping our clubs to thrive."


"Enterprise is incredibly proud to be partnering with the National League," said Kyle Sanborn, vice president of global brand strategy & marketing activation at Enterprise Mobility. "We recognise the vital role these clubs play in their local communities and the passion they inspire in fans nationwide. This sponsorship provides a fantastic platform for us to demonstrate our commitment to supporting these communities and explore innovative ways to provide mobility solutions for both the clubs and their dedicated supporters. We look forward to a successful and impactful partnership."

About Enterprise Mobility


Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles through an integrated network of over 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.

About the National League


The National League is a football league in England that comprises of 72 teams equally split between the National League, National League North and National League South. The National League division is the fifth tier of English football and the top tier outside of the Premier League and EFL. The National League North and South divisions are the sixth tier of English football and are both regionalised. The National League was formed in 1979 as the Alliance Premier Football League and from 1986 was known as the Football Conference, before rebranding for a third time in 2015 as the National League. The National League also oversees a charitable organisation known as the National League Trust who support community programmes at National League member clubs through financial grant aid and development advice.