In 2026, Enterprise Mobility marks a major milestone: the 20th anniversary of its 50 Million Tree Pledge®, a landmark, five-decade commitment to restore forests and ecosystems across North America and Europe. The program, in partnership with the Arbor Day Foundation, has helped plant 20 million trees to date, nearly halfway to its ambitious goal.

Established in 2006 as part of Enterprise Mobility’s 50^th anniversary, the 50 Million Tree Pledge reflected a long‑term commitment to environmental stewardship at a time when large‑scale, multi‑decade restoration efforts were far less common. In fact, it was the largest commitment from a corporate partner the Arbor Day Foundation had ever received to date. Supported by the Enterprise Mobility Foundation, the pledge has completed and committed to more than 230 large‑scale forest restoration projects over the past two decades.

“Enterprise Mobility’s 50 Million Tree Pledge represents our long‑standing commitment to thinking beyond the immediate and investing in lasting change,” said Enterprise Mobility Foundation President Carolyn Kindle. “As a multigenerational, family‑owned business, we believe in supporting the long‑term success of the communities and environments that will sustain future generations.”

These results reflect restoration efforts across diverse landscapes – from post‑wildfire recovery in Canada’s Ogoki Forest following historic wildfires, to a series of 10 plantings in Michigan State Forests that helped move the Kirtland’s warbler off the endangered species list.

“This partnership was built on a shared vision for what long-term corporate support for reforestation could achieve,” said Dan Lambe, chief executive of the Arbor Day Foundation. “Twenty years later, the environmental benefits speak for themselves. We’re deeply grateful for Enterprise Mobility’s continued commitment to creating meaningful impact in the places that need trees most.”

While the 20‑year milestone is significant, the journey is far from over. Over the next three decades, the pledge will help plant 30 million more trees, ensuring forests are protected and increasing ecological resilience for generations to come.

Beyond the 50 Million Tree Pledge, Enterprise Mobility also partners with the Arbor Day Foundation on the Urban Tree Initiative to support urban forestry plantings in communities impacted by natural disasters and those lacking access to greenspace.

Since launching this initiative in 2018, more than 54,000 trees have been planted with the support of over 2,000 Enterprise Mobility volunteers across North America and Europe.

As the next chapter unfolds, the 50 Million Tree Pledge and the Urban Tree Initiative remain a powerful example of Enterprise Mobility’s commitment to people, communities and the environment.