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  • June 19, 2023
  • 3 Minute Read
News Article

Flurry of Franchise Openings Precede Global Conference in St. Louis

Enterprise Holdings is Bringing the World to St. Louis

Delegates representing more than 90 countries will gather at The Ritz-Carlton near the Enterprise Holdings headquarters June 20-23, but it’s not a revival of the 1904 World’s Fair.

Instead, more than 300 business professionals who operate and support the Enterprise Rent-A-Car, National Car Rental and Alamo brands globally across the Latin America (LAC); Europe, Middle East and Africa (EMEA); and Asia-Pacific (APAC) regions are coming to town for a series of in-depth informational presentations and networking events, designed to accelerate the global growth of the Enterprise Holdings brands internationally. The end goal: aligning on achieving Enterprise Holdings’ vision to be the world’s best and most trusted mobility company.

Last month, Enterprise broke ground in two new markets, opening branches in South Korea and South Africa with its first-ever locations in Morocco also opening later this month (June 26). In the coming months, Enterprise will also begin service in the U.S. Virgin Islands and the Bahamas and recently announced it was expanding operations to Chile.

"Ten years ago, we made a commitment to expand our business internationally so we can better serve our existing customers and reach those we otherwise couldn’t to meet their mobility needs," Enterprise Holdings Vice President of Global Franchising Peter Smith said. "Globally, we’ve been focusing heavily on customer service and embracing the innovations we’re seeing to improve the customer experience from the corporate side. We want to match that on the franchise side and be a seamless extension of our customers’ brand experience."

Enterprise now has a presence in almost 100 different countries and territories across the globe. This is all part of an aggressive global growth strategy designed to provide renters greater access to the brands they know and love, no matter where they travel. More details on the recent flurry of franchise activity include:


  • South Korea: Enterprise and Alamo began operating in South Korea on May 1, including new Enterprise branches in Yongsan and at the Dragon Hill Lodge Hotel branch at the Eighth Army base. On July 5, service will begin at the Incheon Airport branch at the Grand Hyatt Incheon Hotel to make travel easier and more convenient for customers visiting Korea. Future plans include expanding service to Gimpo Airport, Jeju Airport, and Gimhae International Airport, along with additional branches planned throughout the country.

  • South Africa: Last month, Enterprise South Africa opened its first location at the Cape Town International Airport and celebrated its first 66 customers – one for each of the years since Enterprise began in 1957 – with special prizes, gifts and certificates. In addition to Cape Town International Airport, the Enterprise Rent-A-Car, National Car Rental and Alamo brands are being introduced at OR Tambo International Airport in Johannesburg, King Shaka International Airport in Durban and four inner-city branches at key locations across the country.

  • Morocco: On June 26, Enterprise will open its first branch in Morocco near the Marrakech-Menara International Airport. Then, on July 5, the Casablanca location will open for business in the Sapino-Nouaceur industrial park a few minutes away from Casablanca-Mohammed V International Airport. Enterprise also plans to open branches in Agadir, Tangier, Fez, Rabat, Nador and Laayoune.

About Enterprise Holdings

Enterprise Holdings is a leading provider of mobility solutions including car rental, fleet management, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as travel management and other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Holdings’ subsidiaries and franchisees, together with its affiliate, Enterprise Fleet Management, manage a diverse fleet of 2.1 million vehicles through an integrated network of more than 10,000 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Holdings manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.